Campaign Image PAN Amsterdam 2024 by Nynke Tynagel

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PAN Amsterdam 2024 takes place from Sunday 24 November to Sunday 1 December in the RAI exhibition centre, Amsterdam. With 125 participating antique dealers, art dealers and galleries, this eclectic fair for art, antiques and design provides a representative picture of the Dutch art market. Designer of the current campaign image, which playfully captures the essence of the fair, is Nynke Tynagel, co-founder of Studio Job and currently working autonomously under her own name.

Campaign image PAN Amsterdam 2024
Commenting on her work, Nynke Tynagel says: 'PAN and I go back years. I loved being seduced there, as a visitor but also as a participant, by the diverse range of artworks from different disciplines: from artisan masterpieces to intriguing art and curiosities from the past and present. This year I was allowed to design the campaign image, quite an honour. I soon knew what it was going to be. In my work, I often imagine a character, someone with a particular profession, a fiery passion or just a character that I then portray using his or her living environment and personal belongings. In this case, it became an avid collector couple. Their collection of art, antiques and design, shown here stylistically, is eclectic and driven by emotion rather than strict categories. You will come across them again this year at PAN in search of new acquisitions. They live in the midst of their impressive collection and still think they can free up some space in their
crowded private Wunderkammer.'
museum:
their contemporary