We are delighted to present the campaign image for PAN Amsterdam 2026. The longer you look, the more you discover. That is is exactly what fashion designer Tess van Zalinge set out to achieve with the campaign image for PAN Amsterdam 2026. A traditional corset takes center stage, appearing to burst open in a visual expression of transformation, movement, and freedom.

‘‘At PAN, different worlds come together: past and present, tradition and experimentation, object and story. I see fashion as an art form that uses the body as its medium’’

Last year, Tess joined PAN as a speaker during PAN Podium. This year, she returns as the creator of the campaign image and ambassador for the 2026 edition. A collaboration she describes as ‘‘the cherry on top’’ in the year her label celebrates its 10th anniversary.
 

Save the Date! The 39th edition of PAN Amsterdam will take place from 1 to 8 November 2026 at RAI Amsterdam. Discover an exceptional selection of art, antiques, and design, and deepen your knowledge through the lectures and panel discussions at PAN Podium. In addition, visitors will once again have the opportunity to join guided tours highlighting remarkable objects and fair highlights throughout this year's edition.

At the invitation of PAN Amsterdam, Stedelijk Museum Alkmaar will present a stand at the national art, antiques, and design fair. This invitation offers a broad and art-loving audience the opportunity to become acquainted with the collection of Stedelijk Museum Alkmaar.

Marrigje Rikken, Director of Stedelijk Museum Alkmaar:
‘’We are delighted that PAN Amsterdam has invited us to showcase the museum and our highlights to a large and engaged art audience. It is a wonderful opportunity to introduce new visitors to the richness and diversity of our collection. We very much look forward to this unique collaboration.''

Stedelijk Museum Alkmaar is one of the oldest museums in the Netherlands and plays a connecting role between art, history and society. The museum is renowned for its high-quality collection and exhibitions of both national and international significance. The collection features remarkable works from the sixteenth and seventeenth centuries, as well as leading examples of early twentieth-century modern art. The museum also regularly presents notable temporary exhibitions, including the recently acclaimed Kremer Collection.