history
2022
This edition of PAN Amsterdam marked the 35th birthday of the fair. In total, 125 art dealers, antique dealers and gallery owners exhibited their objects between 20 - 27 November. The opening hours remained unchanged compared to 2021, as exhibitors had experienced the earlier closing times as very positive. However, there were events in the evenings on Tuesday and Thursday. On Tuesday PAN organized a Bussiness Night for various corporate groups, including a major event in collaboration with Amsterdam&Partners. 37,500 art lovers visited the fair this year, with more than 10,000 visitors at the Opening. Winy Maas, architect and co-founder of MVRDV, created the campaign image for this year's PAN. He was inspired by the city as an art object: 'Artcity. Everything is art.' This edition top international art dealers such as Rafaël Valls Gallery and Weiss Gallery from London, and Koetser Gallery from Zurich joined the fair. The 'newcomers' pavillon Walls & Cabinets showed works from Martin van Zomeren, Kersgallery, Jonathan den Otter, Duende Art Projects, MIAP, Joost van den Bergh and The Ravenstijn. Princessehof Ceramics Museum also joined the fair this year. The museum launched their new cookbook with extraordinary recipes that matched the ceramic tableware in their collection, made by national and international chefs, culinary writers, bakers and other 'foodies'. A new addition to the fair was the PAN Education App, where visitors could download three different tours including 'Meesterlijk Material', 'Anders Bekeken' and PANimals for the little ones. On the last day PAN collaborated with IMC weekendschool en children's book writer Manon Berns and created an art scavenger hunt to introdce children to art. In addition to the wide range of art on offer at the fair, PAN Podium once again offered a varied program full of inspiring lectures and interactive presentations, which was a very well-attended. A variety of collaborations were established, such as Textielmuseum, EKWC, Prince Claus Fund, CODART and ONCE Upon A Time. PAN Podium received plenty of positive media attention this year. PAN was made possible in part thanks to the help of sponsors Banque J. Safra Sarasin (Luxembourg) SA, Paardekooper Private Insurance, Prins Bernard Cultuurfons and Ruinart.
2021
Up until the last moment it was uncertain wether the Dutch COVID-19 regulations allowed PAN to open this year, but due to the fact the fair was seen as a 'flow location' and the implementation of adjusted opening hours, the 34th edition of PAN Amsterdan was possible in 2021. It was the first fair under the new Managing Director Mark Grol. Every day the fair openend between 11 A.M to 06.00 P.M. Together with the RAI, PAN ensured visitors could visit the fair savely. Upon entry, visitors had to show a valid COVID-certificate. Due to the spacious lay-out, the beautiful presentation and the inspiring objects on show from more than 100 exhibitors, this edition was amid COVID-19 still a great succes with over 34,000 visitors (a decline of only 25%). This year PAN created the first edition of the PAN Magazine in collabroation with Tableau Magazine. The campaign image was designed by renowned artistic director Pierre Audi together with the Amsterdam creative duo Maria Bodil (Lieve Maria Eek and Marthe Bodil Vos). In the campaign image, the four most important raw materials in the visual arts, metal, stone, wood and glass, were combined in their purest form. PAN also collaborated with the Rijksakademie. The exhibition 'In a box - a Rijksakademie exhibition made by artists for artists' was created by multiple alumni of the Rijksakademie and shown at the fair. This year saw also the introduction of Walls & Cabinets: a showcase for new and often aspiring participants: H-gallery, Suite59, Tertius Gallery Master Paintings, AlthuisHofland, Van Vlissingen Art Foundation and Mia Karlova Gallery took part in this new concept. A virtual reality experience was offered by The Kindermuseum of Joods Cultureel Kwartier under the title 'Eden en de Gulden Regel'. Many specialist tours were given, including the KVHOK Art Handeling Tour in which a tourguide took a group along various members of the KVHOK exhibiting at PAN. PAN Podium was yet again a great succes. Forces were joined with Vereniging Rembrandt, ODA, ArtTable, VNK and VBCN. PAN Podium was a popular item in the PAN publicity. This edition was in part made possible by sponsors Banque J. Safra Sarasin (Luxeumbourg) SA, Paardekooper Private Insurance, Prins Bernard Cultuurfond and Ruinart.
2020
After much consideration, the 34th edition of PAN Amsterdam was postponed to 2021 due to the COVID-19 pandemic. The health risks for all involved, the financial risks for exhibitors and partners, and uncertainty surrounding the regulation of large-scale events were the main reasons for postponing the fair.
2019
In the combined meeting of certificate- and shareholders in June 2019, Mark Grol was appointed Managing Director of PAN Amsterdam. He succeeded Patrick van Maris, who had held this position since 2015. During the 33rd edition of PAN 44,000 people visited the fair. Excellent sales were reported to both private collectors as well as national- and international museums. In addition to the regular exhibition program, PAN Podium was very well attended this year. The program was organized in collaboration with Vereniging Rembrandt, Koninklijke VHOK, See All This en the RKD among others. During the fair a painting by Max Beckmann, that was recently donated to the Singer Laren, was shown to the public for the very first time. PAN Amsterdam also joined forces with couturier Jan Taminiau. Upon request of PAN Amsterdam he created the exhibition 'The World of Jan Taminiau'. The designer, who is praised fot the use of traditional techniques in contemporary designs, sought to create a dialogue with the art shown at the fair and his designs. For this edition of the fair, PAN Amsterdam would like to thank the main sponsor Banque J. Safra Sarasin (Luxeumbourg) SA en the sponsors Paardekooper Private Insurance, Prins Bernard Cultuurfonds en Laurent-Perrier for their generous support.
2018
At the heart of the 32nd edition of PAN Amsterdam was the relationship between PAN and the city of Amsterdam. The fair invited photographer Erwin Olaf to make eight new portraits. The subjects were Amsterdammers at different locations in the city with artworks to be shown by PAN exhibitors at the fair. A selection of the images was used for the marketing campaign. Olaf’s photographs reflected the fair’s versatility. Working with Tom Postma Design, Olaf designed an exhibition at the fair where the photographs were displayed next to the artworks. A substantial majority of PAN- exhibitors were positive about the 2018 fair. Sales were generally the same to slightly better than the year before. Confidence in the Dutch market, which had already been measured for a number of years, continued to increase. One of the fair’s highlights was the recently discovered portrait of Elisabeth Sophia Maria Cavalini (1873-1933) painted in 1901 by Piet Mondrian (1872-1944). The work, exhibited by Kunsthandel E.J. Wisselingh & Co, was sold on the first day. This underlined the importance of the fair in the Netherlands. There was also a slight increase in the number of visitors, to over 40,000. PAN Podium developed into a permanent feature. The theme of the program was ‘From Collector to Museum’ and it involved 13 participants including Vereniging Rembrandt, Design Museum Den Bosch, KVHOK, RKD — Netherlands Institute for Art History, Kasteel HEX, Museum Singer Laren, Quote Magazine, Young Collectors Circle and Museumtijdschrift. Main sponsor Oyens & Van Eeghen actively participated in the fair for the second time, with a stand designed by Anne-Sophie Delen.
2017
The positive feedback from exhibitors about the 31st edition of PAN Amsterdam was one of the highlights. Most PAN-exhibitors reported that sales were good, some even better than the year before. This was an indication that the Dutch economy was flourishing. Most sales were in the middle segment, between €5,000 and €50,000. The figures for the high-end segment, between €100,000 and €1,500,000, were also impressive. For the first time the fair remained open until 9 p.m. on weekday evenings, with success. The changes introduced in 2016, the new fair design and the new exhibitor layout, were retained and refined. The 'Hotel Panorama' exhibition was a new feature. It was compiled by exhibition maker Piet de Jonge in association with Koen Steger and Neal Groot, who designed the decor for the TV-program. Artworks from all periods and of all styles from a large number of PAN exhibitors were brought together in a staged hotel lobby. The PAN Podium initiative was also continued. It was a great success thanks to different programs organized by different cultural initiatives and organisations, such as Vereniging Rembrandt, Rijksmuseum, Museum Amsterdam and Rotterdam Philharmonic Orchestra. In association with FOAM, a competition was once again staged for the campaign image. Photographer Koen Hauser was given the commission. Main sponsor Oyens & Van Eeghen actively participated in the fair for the first time, with a stand designed by Anne-Sophie Delen.
2016
The 30th PAN Amsterdam attracted over 38,000 visitors. The fair also welcomed asset managers Oyens & Van Eeghen, part of Delen Group, as the new main sponsor. This 30th PAN incorporated some major changes. Tom Postma Design produced a new design for the fair, with a prominent promenade, two mirrored central aisles and three bars. It gave the art, antiques and design fair new flair. Working on the principle of ‘eclectic living, eclectic collecting’, exhibitors at PAN were given new locations on the floorplan. As was the case during the fair's early years, where the different disciplines were spread out and mixed together. This challenged visitors to establish new connections and discover surprising artworks at the same time. The PAN Podium project was also launched; a range of cultural organizations provided an interactive program in a specially reserved area. In association with FOAM, a competition was held for the campaign image. Photographer Eva Roovers won.
2015
Roberto Payer was appointed new chairman of the Supervisory Board of PAN Amsterdam. Although a hotelier of Italian descent, he had resided in the Netherlands for many years prior. He took over from Joop van Caldenborgh, who held the position for 7 years. The fair attracted over 40,000 visitors. A survey conducted during the fair revealed a promising upward trend in sales. Nearly 60% of the dealers and gallerists exhibiting at PAN Amsterdam said they were selling more than in 2014. One third of this group reported that their results were even much better than the previous year. On the other hand around 20% of exhibitors had less business than the previous year. Photography, prints, contemporary jewellery and vintage design were particularly sought after, while more traditional disciplines such as antiques, silver and Delft pottery were also very popular.
2014
More than 43,000 art lovers visited the 28th PAN Amsterdam. The atmosphere at the fair was relaxed, a good climate for the dealers to do business in. Over 55% of the exhibitors sold more than in the previous year, 24% the same and 20% less. These results were an indication of the general willingness on the market to buy art, making PAN Amsterdam an important barometer for the Dutch art trade. As in the year before, there was a great interest in photography and other modern and contemporary art, silver and Japanese prints. Better sales of antique furniture were a striking feature at 2014 fair. The number of promising young dealers who took part for the first time was also striking. The new evening opening on Tuesday proved very popular with visitors and dealers alike.
2013
The 27th PAN Amsterdam attracted 125 exhibitors, including 21 new ones. For the first time there was a Tribal Art Pavilion with 4 specialist exhibitors. The revelation of 'The Automobile by Studio Job' generated a lot of media attention. Photographer Pieter Henket chose PAN as the platform to present his latest book, Stars to the Sun. The interior design magazine Residence and Koningklijke VHOK had a successful 'Meet the Masters' program. After a short master class in the stand shared by Residence and the Koninklijke VHOK, decorated by interior designer Thijs Murre, visitors were taken around the fair by an interior designer or an artist. Following an exhibition she staged at Museum Boijmans van Beuningen as guest curator, Beatrice von Bormann made a selection of objects at the fair in which she saw the influence of the Austrian artist Oskar Kokoschka (1886 -1980). As expected the number of visitors was stable at 46,322. Over 65% of the exhibitors said they had better sales than last year, 25% of the exhibitors had sales similar to last year and 10% of the exhibitors sold less. These results are encouraging in terms of the recovery of the art market in the Netherlands.
2012
Alongside the 125 exhibitors, Museum Boijmans Van Beuningen, I Amsterdam, Addy van den Krommenacker and Jan des Bouvrie offered visitors of PAN Amsterdam plenty of inspiration during the 26th fair. Friso Lammertse, curator and compiler of the exhibition 'The Road to Van Eyck' at Museum Boijmans van Beuningen, made a selection of objects from the fair in which he saw the influence of Jan van Eyck (c. 1400-1441). The objects were not just old paintings, hence the name 'The Road after Van Eyck'. Following the successful launch of the PAN-app for the iPhone in 2011, the app was made available for Android phones. The organization looked back on a busy, well-attended event, where the majority of the exhibitors achieved good results, despite the economic climate. PAN Amsterdam 2012 was visited by 46,598 people.
2011
2011 marked the 25th Anniversary of PAN Amsterdam. The silver jubilee was celebrated with a range of special events, including a glittering display of 25 tiaras and coronets from different collections brought together by Fred Brom, a member of the PAN Amsterdam Board. The earliest was made in Egypt in the 17th century B.C. and the most recent in 2010. The tour ‘A Closer Look at PAN’ gave visitors the opportunity to tour the fair under the expert guidance of a member of the vetting committee. PAN Amsterdam also introduced an app for iPhones, with all sorts of information about the fair. A particularly ingenious feature let users see exactly how the art, antiques and objects at PAN would look in their own interieur. Another digital initiative, ‘PAN & I.K.’, presented super-short instant lessons in art and art history. The fair attracted 51,595 visitors.
2010
In 2010 the Design Pavilion was integrated into the fair and 6 leading design galleries presented a cross-section of 20th century vintage design in furniture and objects. The tour 'Around PAN' gave visitors the opportunity to look more closely at a number of interesting objects and enhance their knowledge under the guidance of an connaisseur. New was 'AVRO’s Art Hour', where a number of art and antique dealers talked about one of their favourite works in their stand, among them experts from the TV program 'Tussen Kunst & Kitsch'. PAN attracted 46,129 visitors, almost 10% more than the year before. This was more than any other national art and antiques fair in Europe.
2009
PAN Amsterdam attracted a record number of 41,960 visitors. This was 18.4% up on 2008. At 137 in total, the number of exhibitors at the fair was also higher than ever. There were 23 new exhibitors this year. For the first time 4 art and antique dealers from other countries took part along with 7 Belgian exhibitors. The floor space for PAN Amsterdam’s Design Pavilion was increased to 141.75 m², 17% larger than in 2008.
2008
PAN Amsterdam introduced a new house style to keep in touch with the modern presentation and personality of the fair. A new feature at this year’s fair is a Design Pavilion, in which 6 specialists will show objects and furniture by well-known international designers of the 20th century. The fair now covered 13,000 m². Sergio Orlandini is standing down as chairman of the Board of Trustees of the PAN Amsterdam Foundation. Willem van Roijen takes over from him, and Joop van Caldenborgh succeeds Florus Mouthaan as chairman of the Supervisory Board. PAN attracted 35,450 visitors. Art Encounters, the closed evening for new collectors, takes place for the 5th year running.
2007
The ‘makeover’ that was successfully started in 2006 was continued in 2007. PAN now had a contemporary feel with lively, modern colours and materials. The quality of the modern and contemporary art on offer was boosted by 6 leading galleries. Van Lanschot Bankiers became main sponsor for the next 3 years. Fred Brom of Steltman Juweliers and Mark Slegers of Contempo Galerie joined PAN Amsterdam’s Supervisory Board. The PAN Academie in association with the Vrije Academie organized a compact course for art lovers who already had a collection, or who those who were considering buying art. The fair attracted a record number of 36,277 visitors. A painting by Jan Steen with an asking price of €5 million was sold. This was the highest price up until then ever paid at the fair.
2006
PAN Amsterdam celebrated its 20th birthday! The fair got a new fresh design and celebrated its anniversary with a number of special activities. On Sunday afternoon there was a glittering fashion show of the winter collection of the well-known Amsterdam couturier Ronald Kolk. On Thursday there was a private evening with 'Art Encounters' as the theme. The fair closed after welcoming almost 35,500 visitors, approximately 12.5% more than the year before and an absolute record. In 20 years almost half a million people visited the fair.
2005
PAN Amsterdam was held in November. In addition to the 99 Dutch exhibitors 13 Belgian and German dealers took part. The special evening for young collectors continued with a new educational slant, young PAN-exhibitors gave conducted tours of the fairs. As a prelude to Rembrandt Year 2006, in collaboration with the Six Collection, the Rijksmuseum and the Amsterdams Historisch Museum, the fair showed a never seen before series of drawings by Rembrandt, an original etching plate and etchings. The number of visitors increased to 31,610.
2004
For the first time PAN-exhibitors showed 19th-century neo-styles, which have an entirely individual character and artistic merit. The applied arts from this period were becoming increasingly popular and PAN Amsterdam responded to this trend. Photography was the theme of the special presentation, ‘The Nature of Paul Huf’, with signed photographs from his estate. An informal evening was organized for young collectors to get them acquainted with the fair. Among the 350 present were members of Sotheby’s New Collectors and the Titus Association. The number of visitors was 29,975.
2003
For the first time PAN Amsterdam took place in December. It was linked to the theme ‘The Art of Dining’. Exhibitors assembled hundreds of paintings and objects that had to do with dining. An Art Event for PAN visitors was organized in collaboration with the five star Hotel Okura. Fifteen of the 115 exhibitors were new. Number of visitors: 29,528.
2002
In association with Residence magazine, PAN Amsterdam organized a special jewellery day with a lecture about the history of jewellery. The Dutch car manufacturer Spijker showed the oldest ‘Spijker’ at the fair and its very latest model too. The number of visitors rose by almost 12% to 30,142.
2001
The theme of the 15th anniversary was photography, represented at the fair for the first time. In order to celebrate there was a special exhibition of never seen before photographs from the famous Caldic Collection. Of the 112 exhibitors 7 were new, 3 from Belgian and 2 specialists in photography. The fair itself was given a modern makeover by fair architect Tom Postma and Stabilo, the PAN standbuilders since 1987. During PAN a fashion show of the winter collection of Frans Molenaar was held. The fair attracted 26,921 visitors.
2000
The new millennium began successfully with no fewer than 32,242 visitors. As ever, the fair was the meeting point for new and experienced collectors alike. A special presentation was arranged at the fair: ‘A Treasure House from the Past: Top Items from the Museum of Antiquities in Leiden’.
1999
In addition to 111 stands of art and antiques, this year PAN Amsterdam showed 2 exhibitions: a selection of contemporary works from the modern art collection of Peter Stuyvesant and ‘Swatch, Top Items from the House Collection’, a series of artistic watches in limited editions. Number of visitors was 29,274.
1998
PAN Amsterdam showed the largest collection of art and antiques from the cultural area of the Low Countries. In order to give this greater emphasis the fair was subtitled ‘Art and Antiques Fair of the Low Countries’. In addition, the fair had a world premiere: a ‘new’ Rembrandt. 'Old man with Turban' was shown to the public for the very first time after the research done by the Rembrandt Research Project. A ‘Collectors Day’ was organized for prospective collectors, with a lecture, a conducted tour and advice on purchasing. Chef Joop Braakhekke gave a culinary presentation entitled ‘Joop cooks in the PAN!’ The number of visitors rose to 28,470.
1997
From this year onwards the fair opened on Saturday instead of Friday. In addition to what was on offer by the 92 Dutch and 10 Belgian exhibitors, PAN Amsterdam showed a special exhibition of works by 5 young French artists from the Foundation Cartier pour l’art contemporain Collection. For the first time there was a programme of lectures. Number of visitors: 25,402.
1996
PAN Amsterdam celebrated its 10th anniversary and was given a new house style. Jaap van Zweden, concert master of the Royal Concertgebouw Orchestra unveiled the new logo after a concert at the fair. The 104 PAN exhibitors, 5 of whom were new from Belgium, attracted 27,229 visitors. New to the fair was an educational Youth Pavilion that got youngsters between the ages of 8 and 18 acquainted with art and antiques in a light-hearted manner. In the ‘Quality of Life’ Pavilion visitors were able to buy luxury products, from vintage wines and fine cigars to luxury yachts.
1995
PAN Amsterdam provided a special retrospective of 40 works, mostly from private collections, by the romantic painter Andreas Schelfhout. In addition a painting by Jan Steen, ‘As the old sung’, from the Georgian State Museum of Art in Tblisi, received a great deal of attention. The work was in the Netherlands for a restoration that was financed by Dutch businesses and institutions. 26,899 people attended the fair.
1994
In addition to the existing Board of Trustees a Management Foundation was set up to monitor the quality of the works offered at PAN Amsterdam. Sergio Orlandini became chairman and Florus Mouthaan succeeded him as president of the Board of Trustees. The ‘Rembrandt the etcher’ exhibition showed 40 highlights from the collection in the Rembrandt House Museum at the fair. PAN attracted 28,027 visitors. The last Restoration Fair took place in the Delta and Randstadhal.
1993
The Oude Kunst- en Antiekbeurs Delft merged with PAN Amsterdam, creating the most important national art and antiques fair. HRH Prince Bernhard of the Netherlands acted as patron. The fair now had 104 Dutch and 2 Belgian exhibitors and from then on was held in the new and larger RAI Parkhal. The increase in size, variety and quality was well received by the public, as the 29,491 visitors proved. The exhibition of portraits by Paul Citroen and the 10 x 2.5 m ceramic relief by Karel Appel attracted extra attention. Mayor Schelto Patijn opened the fair.
1992
By then PAN Amsterdam had developed into a well-established fair of high standard with good turnover and 25,809 visitors, an increase of around 63% over 1991. In addition to the 85 art and antique dealers, 4 top Dutch interior designers were invited to show how art can be shown to its best advantage in a modern interior. At the opening of PAN by cabaret artist Freek de Jonge, Gerti Bierenbroodspot unveiled an enormous decorated canvas that she had made for the ‘Themes & Variations’ performance by the Dutch National Ballet.
1991
The fifth anniversary of the fair had 83 art and antique dealers and attracted 16,304 visitors. It was opened by Professor Henk van Os Director of the Rijksmuseum in Amsterdam.
1990
The 4th edition of PAN Amsterdam was opened by Sergio Orlandini, president of the Board of Trustees. The number of exhibitors increased to 80. During PAN Amsterdam the RAI organized the Restoration fair in the neighbouring Forum Hall, a biennial international trade fair for conservation and restoration techniques. The PAN attracted 19,997 visitors.
1989
The Chinese ambassador to the Netherlands opened the third edition of PAN Amsterdam, where 65 dealers took part. Until 1992 PAN Amsterdam was held in the RAI Hollandhal. By now, art and antique enthusiasts had no trouble finding their way to the fair. The number of visitors rose to 17,000.
1988
Under the motto ‘Ten days of fine art from yesterday and today’ the 2nd fair took place in RAI’s modern Amstelhal. There were 73 exhibitors and around 9,000 visitors. This edition was opened by the Minister of Health, Welfare and Culture, Elco Brinkman.
1987
In the year Amsterdam was the European Capital of Culture, 6 prominent Dutch art and antique dealers founded PAN Amsterdam. PAN stands for Pictura Antiquairs Nationaal and is the national counterpart to the Antiquairs International & Pictura Fine Art Fair—later TEFAF in Maastricht. The founders, Jan and Josephine J. Dirven, Evert Douwes Sr, Rob Noortman†, Jacob Stodel† , J. Vecht† and Clemens van der Ven, wanted to create a dynamic event in a modern and efficient building. John Fentener van Vlissingen chaired the founding meetings and acted as guarantor for 1/3 of the startup capital. For the 1st edition of PAN he also guaranteed the rent of the RAI Hollandhal, thus starting the long-term relationship between the artfair and the RAI. Former KLM President, Sergio Orlandini became chairman of the Board of Trustees. Initially, the same team was responsible for the organization of Atiquairs International & Pictura Fine Art and PAN. 83 Dutch dealers took part. Modern art was also represented. 7 Amsterdam museums - represented in the De Museade foundation - were presented in the fair’s 'Museumplein'. Ed van Thijn, then Mayor of Amsterdam, opened the 1st edition of PAN Amsterdam, which attracted 10,894 visitors.